A Canadian brewery has apologised for unwittingly naming one of its beers after a Maori word that is commonly used to mean pubic hair.
Hell’s Basement Brewery in Alberta said it released its Huruhuru pale ale two years ago, thinking it meant “feather”.
But Maori TV personality Te Hamua Nikora pointed out the common interpretation of the word in a Facebook video.
The brewery’s founder said the product would now be rebranded.
“We acknowledge that we did not consider the commonplace use of the term huruhuru as a reference to pubic hair, and that consultation with a Maori representative would have been a better reference than online dictionaries,” Mike Patriquin told C